![]() Kids' movies always do well at the box office, so a Minions sequel was guaranteed millions from a devoted fanbase of children and parents. Conversely, Minions is one of the most ubiquitous brand images in the world right now. A no-name like him couldn't fight the tide of fatigue, so people decided to have some ironic fun dancing on the grave everyone correctly assumed he'd end up in. No one was interested in a film about Michael Morbius, the trailers looked rough, and people are sick of superheroes. The memetic response to Morbius arose due to its perceived lack of quality and existed to derive fun from a film that seemed to lack any. If someone were to delete TikTok tomorrow, it would likely not affect either film's box office performance. Why did the memes raise Rise of Gru when they only seemed to gleefully help bury The Living Vampire? This controversial trend has increased the film's public profile, while also providing the producers behind Morbius' second theatrical run something to point to as their best-case scenario. Some theaters have resorted to banning well-dressed groups of young men from purchasing tickets, apparently unaware of the effect telling a teenager "no" has on their ambition and guile. While most of these debonair youths have been decent and civil, some have turned their screening into an unhinged rave. The current trend surrounding Minions entreats swarms of gen-z TikTok fans to don their finest suits and see the film in theaters. ![]() The memetic reaction, however, has been a bit more unpredictable. One could argue marketing for the franchise is one of the most ubiquitous cultural images on Earth, with the eponymous Minions appearing on every conceivable product. The film was delayed for two years by the pandemic, but marketing for its release never died down. The new cinematic center of attention for this demographic is Minions: The Rise of Gru, the fifth entry in the Despicable Me franchise and the sequel to 2015's Minions. Those who pay attention to the ebbs and flows of social media meme culture have likely already heard this story. RELATED: It's Morbin' Time: How Morbius Became A Meme Meme culture, however, has moved on to a new target and aided in its meteoric rise. In its current state, the film is the laughingstock of the superhero movie craze. Sony's latest entry in their underwhelming Spider-Man cinematic universe was a mild box-office disappointment that would've been negligible had they not doubled down. Things have only gotten worse now that they have a perfect example of how it should've gone. Producers, wealthy financiers, and would-be tastemakers are tearing their hair demanding to know why their movie's overwhelming memetic potential didn't translate to box office success. Over the next month, others posted variations of the meme (shown below, center and right).Across the massive corporate bulk of Sony and its endless army of well-paid professionals, a single question burns its way through every myopic discussion of marketing trends. On May 7th, Redditor posted the image with the caption "*makes mother mistakes*." The post received more than 15,000 points (98% upvoted) and 60 comments (shown below, left). The post received more than 200 points (100% upvoted).įollowing the post, others used the image with the caption in other memes. ![]() The earliest known usage of the image was posted. The image of Gru with a gun predates the post by possibly more than a year. The background is a final location from the 2017 video game Doki Doki Literature Club.Ī little over one year later, on May 7th, 2019, Redditor Cuntclitpussy posted an image of Gru with a gun and the caption "Things are about to get GRUesome." They wrote above the image, "Me: 'spells woord wrong.'" The post received more than 27,000 points (97% upvoted) and 300 comments (shown below, right). ![]() On March 18th, 2018 by iFunny] user clex (shown below) posted the original image of Gru combined with the Hand Pointing a Gun exploitable (shown below, left). ![]()
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